In The Pines Cottages at Kentucky Lake

This project involves creating a brand identity for In The Pines Cottages, a tiny home rental service located at Kentucky Lake. The focus is on crafting a brand that reflects the natural beauty of Kentucky Lake and its accessibility to a broader audience, emphasizing affordability and inclusivity.

Objectives
- Accessible and Inclusive Branding: Develop a brand identity that resonates with the client's vision of making Kentucky Lake accessible to all, moving away from the exclusivity often associated with lake rentals.
- Sophisticated Yet Universal Appeal: Create a logo and branding elements that strike a balance between sophistication and a welcoming feel for the 'every man'.
- Merchandise-Friendly Design: Ensure the logo and branding are versatile enough to be effectively used on merchandise like candles, tote bags, and other keepsakes.