Polaris Wellness

Polaris Wellness, a holistic wellness clinic specializing in alternative practices such as reiki, massage, herbal supplements, and natural medicine, seeks to establish a unique and authentic visual identity. The primary objective of this project is to create a brand identity and logo that reflect the spiritual essence of the clinic while effectively communicating its commitment to holistic well-being. Inspired by the owner's deep connection to the Polaris star, the logo design should evoke a sense of guidance and illumination, utilizing a handwritten script font paired with a complementary, easy-to-read typeface.

Objectives:
- Develop a brand identity and logo that captures the spiritual essence and guiding light of Polaris Wellness, without using medical or health-related terminology.
- Create a logo design that incorporates handwritten script font to convey a personal and authentic touch, complemented by a secondary typeface for readability and balance.
- Reflect the clinic's focus on holistic well-being and alternative practices, including reiki, massage, herbal supplements, and natural medicine, through visual elements and symbolism.
- Ensure versatility and scalability of the logo for use across various mediums, including signage, promotional materials, website, and social media platforms.
- Establish brand consistency and cohesion by developing a comprehensive visual identity system that aligns with Polaris Wellness' values and brand personality.