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7th Heaven Ranch Performance Horses
Project type
Website
Date
June 2024
Client: 7th Heaven Ranch & Performance Horses
Project Scope:
The goal of this project was to design and develop a comprehensive, user-friendly website for 7th Heaven Ranch & Performance Horses. The website aims to enhance their online presence, streamline office tasks through automation, and provide an engaging platform for clients and visitors.
Key Deliverables:
Website Design and Development:
Created a visually appealing and responsive website that reflects the brand’s personality and values, emphasizing the welcoming and warm Christian environment.
Designed intuitive navigation to ensure a seamless user experience across all devices.
Automation of Office Tasks:
Implemented automation tools to streamline office tasks, reducing manual workload and improving efficiency.
Features include automated liability releases, scheduling trailer-in opportunities, and online board payments to enhance client communication and ease administrative burdens.
Online Payment Portal:
Developed a secure and easy-to-use online payment portal.
Enabled clients to pay for boarding, training, and other services directly through the website, providing convenience and improving cash flow management.
Blog Integration:
Integrated a blog section to share insights, stories, and updates from 7th Heaven Ranch.
Focused on creating SEO-friendly content that highlights their expertise in horse training, boarding, and equestrian care, while also reflecting their warm, community-focused approach.
SEO Optimization:
Conducted comprehensive keyword research to identify high-ranking search terms relevant to the equestrian industry, such as "horse training," "boarding," "equine care," and "cowboy mounted shooting."
Optimized all website content, including meta descriptions, titles, and blog posts, to improve search engine visibility and attract organic traffic.
Client Testimonials and Reviews:
Created a dedicated section for client testimonials and reviews, showcasing positive feedback and building trust with potential clients.
Encouraged community engagement by allowing clients to leave reviews directly on the website.
Accessibility Statement:
Developed an accessibility statement to ensure the website is inclusive and compliant with accessibility standards, reflecting the ranch's commitment to welcoming everyone in the community.
Results:
The new website for 7th Heaven Ranch & Performance Horses successfully enhanced their digital presence and operational efficiency. The combination of a user-friendly design, automated office tasks, secure online payment options, and optimized content has significantly improved client engagement and satisfaction. The blog section has established them as a trusted authority in the equestrian community, driving more traffic and generating new leads.