SL Searcy Realty

The project's main objective was to develop a secondary website focusing exclusively on promoting SL as a trusted real estate partner and industry leader. This website was designed to complement SL Searcy Realty's existing listings website, with a dedicated emphasis on SL's marketability and expertise in the real estate sector.

Background
* SL Searcy Realty already had an established website for property listings and business information.
* The new initiative involved creating a separate website specifically designed to showcase SL's credibility and leadership in real estate, while linking to the existing listings website.

Project Highlights:
* New Website Creation: Developing a standalone website to highlight SL's expertise, achievements, and personal brand in the real estate industry.
* Content Strategy: Crafting and integrating valuable digital downloadables, including real estate guides, market insights, and expert advice, tailored to establish trust and authority.
* Seamless Integration: Connecting the new website with the existing listings site, ensuring a cohesive user experience and easy navigation between SL's personal brand and property listings.
* Client Vision Fulfillment: Working closely with SL to accurately bring his vision for the website to life, focusing on his personal marketability and industry leadership.

Deliverables:
* A new, dedicated website focused on elevating SL's profile as a real estate expert.
* High-value digital downloadable content, based on research into potential clients' top queries and interests in real estate.
* Strategic linking to the existing listings website for a comprehensive online presence.