Romance & Rust

The project for Romance & Rust, a creative event design and eclectic prop and decor rental service in Middle Tennessee, involved developing a comprehensive digital presence. The primary objectives were to generate leads for prop rentals, showcase their past work and available rental inventory, and enhance brand identity through rebranding and digital storytelling.

Objectives
* Lead Generation: Create a website that effectively generates leads for prop and decor rentals.
* Showcasing Inventory and Past Work: Develop a platform to display available rental equipment and highlight past event designs.
* CRM and Inventory Management Integration: Implement a Customer Relationship Management (CRM) system and an inventory management software that links to the website, showing real-time availability of rental items.
* Client Testimonials and Love Stories: (Blog Writing) Incorporate a blog section for client testimonials and love stories to enhance brand engagement and cross-promotion.
* Rebranding: Develop a more modern logo and branding to align with the company's evolving market presence.
* Email List Building: Through the incorporation of a digital download after email list signup with double opt-in. Email automation to immediately deliver PDF to subscribers inbox. PDF and automation development.

Target Audience
* Couples planning weddings and events in Middle Tennessee.
* Event planners and coordinators looking for unique and eclectic props and decor.
* Individuals seeking creative event design services.

Project Highlights
* Website Development: A user-friendly website showcasing Romance & Rust’s services, past projects, and rental inventory.
* CRM and Inventory Software: Integration of a CRM and inventory management system for streamlined operations and enhanced customer experience.
* Content Strategy: A dedicated blog section for sharing client love stories and testimonials, fostering community and brand loyalty.
* Modern Branding: Refreshing the client's brand image with a new logo and branding materials to better represent their services and appeal to their target audience.