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Garland RV
Project type
Short Form Video Content
Date
November 2023
Campaign: Black Friday Solo Stove Social Media Promotion
Objective
To drive attention and sales for Garland RV's Black Friday special on Solo Stoves, utilizing engaging and animated video content on Facebook and Instagram to highlight significant markdowns and the product's appeal to RV and outdoor enthusiasts.
Target Audience
* RV owners and enthusiasts.
* Outdoor and camping gear shoppers, particularly those interested in portable cooking equipment.
* Social media-savvy Black Friday deal hunters.
Campaign Strategy
* Engaging Video Content: Utilize animated video formats with dynamic visuals and royalty-free audio that resonate with Garland RV's brand identity and target audience.
* Platform Focus: Concentrate on Facebook and Instagram, leveraging the visual and engaging nature of these platforms.
* Branding Synergy: Integrate Garland RV's branding with the well-known Solo Stove brand, emphasizing the unique value proposition of both brands.
* Markdown Highlights: Showcase the exceptional Black Friday deals on Solo Stoves, underscoring Garland RV's competitive pricing.
* Product Appeal: Feature the versatility and convenience of Solo Stoves in the context of RV travels and outdoor culinary experiences.
