ABOUT
Me
PERSONAL PROFILE
Welcome! I'm Bethea, a creative professional blending skills from design, photography, fashion, and digital marketing. From capturing electrifying moments on stage to crafting compelling brand narratives, my journey is a testament to my passion for storytelling and visual communication.
As a Chief Creative Officer, I led diverse teams in creating innovative campaigns that captivated audiences. With a commitment to excellence and collaboration, I thrive on pushing creative boundaries and making lasting impressions.
Join me on this journey as we explore the power of imagination and innovation. Let's create something extraordinary together!
EXPERIENCE
Chief Creative Officer
SMALL TOWN STARTUP
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Lead a creative team, driving ideation and conceptualization of campaigns aligned with client objectives and market trends.
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Oversee brand development across multiple channels, ensuring consistency and alignment with client values.
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Direct website design and development, focusing on user experience and responsiveness.
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Implement social media strategies and track key metrics for optimization.
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Execute and optimize Google Ads campaigns and SEO strategies.
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Manage creative and digital marketing budgets, ensuring cost-effectiveness and ROI.
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Integrate innovative technologies and foster a culture of continuous improvement.
SMALL TOWN STARTUP
February 2021-August 2023
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Provide comprehensive executive support to the CEO, handling diverse business aspects.
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Lead presentations and guide business strategy, enhancing team morale and building.
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Manage client relations and spearhead lead generation initiatives.
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Ensure operational continuity and manage daily team dynamics.
OWNER
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Founded and manage a successful equestrian custom clothing company, showcasing entrepreneurial vision and business acumen.
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Specialize in brand development within the equestrian industry, emphasizing quality, style, and personalized customer experiences.
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Proficient in product design and customization, adapting sewing patterns to achieve functionality and style for individual customer needs.
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Collaborate with manufacturers to ensure high-quality standards and timely delivery of custom equestrian apparel.
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Implemented effective marketing strategies, including a "Best Dressed" competition, to increase brand visibility and drive sales.
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Maintain strong customer relationships through exceptional service and genuine passion for equestrian fashion.
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Skillfully manage the supply chain, sourcing materials, and adapting to supply chain shortages during the pandemic to fulfill orders.
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Experienced in e-commerce management, optimizing platforms to drive online sales and enhance the brand's digital presence.
August 2023 - January 2024
Chief of Staff
Alden Customs
Jul 2015 - Present
FREELANCE
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Published photographer with work featured in music publications, showcasing captivating live action concert photography, portraits, and social media videos.
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Visual storytelling of the music industry and creating content that resonates with audiences across multiple platforms.
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Experienced in creating engaging short-form video content for social media platforms, using storytelling techniques and visual aesthetics to captivate audiences.
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Skilled in post-processing using editing software to enhance photographs and videos while maintaining a cohesive visual style.
Published Photographer
June 2010 - July 2015